I have had SUCH a personal battle with this whole idea of "branding" that when I read this wonderful "Manifesto" by Maureen Johnson on the subject, I knew I had to pass it along. Many of you may have seen it already, but I so appreciated what she had to say that it's worth a repeat (or twelve).
I wanted to become a writer to share a number of ideas. Not just one. I wanted to try to touch upon subjects that cut across a range of human experiences that people (women like me in particular) might relate to in some way. Not just two or three things that can be stamped with a single branded phrase, categorized absolutely and then hammered into the heads of anyone willing to stand still long enough to read it online or off.
I'd like to think we're all far more than products in an already over-commercialized world, and I love that those of you who usually visit this blog leave your real thoughts and ideas in response to mine. Like an actual conversation. THANK YOU!! I don't consider you "commenters," I consider you friends. And while I hardly blog frequently enough or controversially enough to gather a huge reading audience, I love that the people who DO visit have become people I've enjoyed getting to know in the 3-D world whenever I can, not merely in the virtual one.
ENORMOUS hugs of gratitude to each of you. Wish I could give you all a hot cinnamon roll this morning for being so wonderful, too. While I try to figure out how to do that, please take a peek at Maureen's post if you haven't seen it. I very openly agree with her, but I won't go into a blog-screaming hissy fit if someone else doesn't. I can understand the flip side, in moderation... Sometimes we don't want surprises. Sometimes it really helps to have a sense that what we're getting when we buy something won't be a total shock. That makes sense to me, too. I don't think branding is worthless, just that it's not everything. And it's hardly the only reason I'm online.
Anyway, I'd love to hear your thoughts on the subject -- both as writers who have to deal with this issue from a creation standpoint as well as readers who have to face all the brands and labels out there. Wishing you all a wonderful week!!